Multi-Channel Marketing Apprentice (Level 3)

Job Introduction

Are you passionate about the dynamic world of marketing? 

Do you want to learn as you earn and be at the forefront of marketing a vibrant cultural offering?

If the answer is yes, then look no further!

BCP Council is seeking a motivated and enthusiastic level 3 multi-channel marketing apprentice to join their team.

Our Museum: Rediscovering Poole's Maritime Heritage

An exciting opportunity has arisen in Poole Museum, thanks to funding from The National Lottery Heritage Fund. This new role will provide support to Poole Museum, raising awareness of and engagement with the Our Museum Project and launch of the redeveloped museum. The successful candidate will work closely with staff from all areas of the museum, to market every aspect of the service and drive engagement, including income generating commercial activity. This role will be instrumental in helping to position Poole Museum as an outstanding cultural centre and a modern, vibrant community hub.

The Ideal Candidate

The ideal candidate will take on these key responsibilities:

• Assist with the implementation of the redeveloped Poole Museum / Our Museum social media plan across multiple channels including reporting and campaign analysis.
• Assist in developing engaging content for use across all digital platforms (social media, website, e-newsletter), ensuring consistency in brand messaging including researching, creating or updating text, images and videos, and drafting social media and blog posts in collaboration with museum colleagues.
• Support in developing eye-catching sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met to achieve marketing objectives. 
• Help keep customer databases up to date, to aid targeted marketing communications.
• Support customer services including reviewing comments on social media, google reviews, and TripAdvisor, responding appropriately to queries and questions.
• Support the creation of video and photography required for use across Poole Museum’s digital marketing channels including the website and social media channels.
• Support a customer-centric, research-based, and outcome-driven, marketing model.
• Support in collating content for media releases.
• Attend relevant trade and industry specific shows / conferences / events and assist with the organisation of the marketing / promotional activities at these events in collaboration with colleagues.
• Attend Poole Museum’s current outreach programme Poole Museum in the Community. Support the administration of the marketing and promotional activities at these events in collaboration with colleagues and key stakeholders
• Support in general event planning and coordination
• Help ensure all marketing activity aligns with the marketing strategy and key objectives.
• Assist with other administrative support including raising purchase orders for marketing and communications expenditure and obtaining quotes.
• Attend training courses and complete all required work within target timescales as set out in your individual learning plan, reviews, college timetables and tutor instructions.
• Attend reviews with appointed Apprenticeship Manager and Mentors to discuss all aspects of progress.
• To comply with all decisions, policies and standing orders of the council and any relevant statutory requirements, including the Equality Act, the Health and Safety at Work Act and Data Protection Act.
• Perform other duties as reasonably required by the Museum Manager: Business and Operations.

Personal Qualities & Attributes

•  Strong written and verbal communication skills.
• Excellent organisational and time management abilities.
• Creative mindset with attention to detail.
• Ability to work independently or as part of a team.
• Able to plan, prioritise and organise own workload in an environment of regularly changing demands and challenging deadlines
• Ability to follow instructions.
• Basic health and safety awareness.
• A genuine interest and enthusiasm for the apprenticeship applied for.
• Previous experience relevant to the apprenticeship applied for, an advantage.
• Reliable and willing to undertake formal training to help with the apprenticeship and a future career in this field.
• Flexible approach to work, with a willingness to work occasional weekends or evenings
• Good computer skills. 
• Strong team player with a collaborative approach to working with key colleagues from across the council and other relevant partners
• Commitment to employers Equality, Inclusivity and Diversity policies.

Specific Qualifications and Experience 

• GCSEs (or equivalent) in English and Maths at grade C/4 or above.
• A keen interest in marketing, digital media, and communications.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic understanding of social media channels, including Facebook, X, TikTok and Instagram, LinkedIn, Nextdoor, SnapChat, WhatsApp for business
• Basic knowledge of IT and relevant marketing software
• Basic content creation (photo/video) and basic knowledge of creative software to support team if required.

Training & Development

• On-the-job training.
• Gain a comprehensive understanding of marketing principles, digital marketing techniques, and multi-channel strategies.
• Regular mentorship and support from experienced professionals.
• Opportunities to attend industry events where you will learn invaluable networking skills

For an informal discussion regarding this role please contact Suzanne Evans at suzanne.evans@bcpcouncil.gov.uk 

The National Lottery Heritage Fund 

This position has been made possible with The National Lottery Heritage Fund. Thanks to National Lottery players, we have been able to offer this Multi-Channel Marketing Apprenticeship for Poole Museum to provide aspiring marketing professionals with the skills, experience, and knowledge needed to excel in the cultural heritage sector.

About BCP Council

BCP Council provides services to a diverse community of 400,000 residents and employs more than 5,000 people. Our area includes over 15 miles of beautiful world-renowned coastline. We can offer career defining roles to transform and improve services. By working with us, you can help deliver a vision of a thriving, word-class, prosperous and inclusive place for generations to come.

Our Benefits

We offer an excellent benefits package to colleagues. Find out more on Jobs and apprenticeships | BCP (bcpcouncil.gov.uk) 

As a result of the creation of BCP Council in 2019, we are working on simplifying our terms and conditions of service and will be creating a single pay structure which is to be applicable for all employees. It is important to us that we offer benefits that our colleagues value as part of their total employment package and we are reviewing these to make sure we have it right. We are in the process of establishing a timescale for implementation and colleagues joining us will be included in these changes. This is expected to be in place in 2024 or early 2025.